Scale Equation. Nat Portman · Operations & scale for reward, cashback, affiliate and creator platforms

Research

What I found, and what I couldn't.

Original research into how reward, cashback, affiliate and creator platforms actually move money. Published with its gaps showing.

  • Every number has a source
  • Every gap is published
  • Every claim is dated

The study

One piece of work, 6 weeks.

6weeks

29 July to 7 September 2026, with 14 working documents on file.

7findings

Out of 2 research packs, 9 days apart. Plus 3 long reads.

7 Seplast recheck

Every source carries the date it was read.

Everything below came out of it. 3 long reads and 7 findings.

If there's something you think I should read properly, tell me.

Or tell me about your platform, and I'll tell you where I would look first.

Tell me about your platform

Find where the money stands still